# 14 Best Free SEO tools to Improve your Organic Traffic in 2022 Aug 18, 2022 Mastering SEO optimization can be complicated, especially if you’re just getting started. Luckily, choosing the best SEO tools is simple. There are many SEO tools that are available in the market and most of them are paid. However, when you are just starting your SEO journey, using some paid tools might not be feasible. Don’t worry. This blog post comprises 16 free SEO tools to improve your organic traffic in 2022. Most of these tools are freemium models. But, some of them are completely free! These tools are also very beneficial for SEO experts too. You don’t have to try all of these tools; just find out which one appears to be working best for your business. ## By the way, what are SEO tools? An SEO (search engine optimization) tool is software that helps website owners increase their rankings in search engines like Google. SEO tools primarily assist website owners with keyword research, backlinks, on-page SEO, keyword rank monitoring, technical SEO, and other tasks. These tools are generally software as a service (SaaS) applications that can be accessed via the internet for a monthly fee. With Google’s ever-changing algorithm, it’s essential to have a couple of different SEO tools in your toolkit, as they each serve a different purpose. ## Why the hell should I use SEO Tools? SEO tools relieve you of the time-consuming task of a website audit, keyword research and data analysis. With these tools, you can see what’s making progress and which parts of your strategy need to be modified. The best SEO tools will also provide reports on how you compare to competitors and where the most opportunities exist. Furthermore, they enable you to assess search performance across countries, regions, or languages. If you manage multiple websites, SEO tools can help you evaluate each site’s performance in real-time. Many entrepreneurs who run various websites decide to put a lot of data into spreadsheets and manually analyze it. However, this easily becomes overwhelming, increasing the likelihood of report inaccuracies. Luckily, you can use SEO tools to save hours and create accurate reports with the click of a button. ### 1. SuiteJar [SuiteJar](https://suitejar.tawk.help/article/what-is-suitejar) is an all-in-one SEO tool built for B2B SaaS startups, small-medium businesses and freelancers who don’t have so much budget to spend on an SEO tool. The best part is…it’s completely free! Here are some of the features: - Find outdated web pages to keep them updated to increase the website’s organic traffic significantly - Quick wins: find easy-to-rank keywords and webpages on Google’s 1st page - Integrates with GA4, Google Search Console, and Google Universal Analytics to gather the best insights in a few clicks - Improve website performance with in-depth website SEO technical audit - Find the right keywords in a fraction of seconds - Simple keyword rank tracking - Discover your own and your competitors’ backlinks. - Find and repair any broken links on your website. - Task Calendar to keep track of all your tasks in one place **Pros** - Comprises almost all SEO tools and data - Free and Inexpensive subscriptions - Best for all aspects of SEO, including technical, on-page or off-page **Cons** - New in the market **Pricing:** Free ### 2. Google Analytics [Google Analytics](https://www.google.com/analytics/analytics/#?modal_active=none) should be the hammer in any SEO suite of tools. **Pros** - Allows Integration and Custom reports - Shows current traffic information - Interprets the source of your traffic **Cons** - Over-reporting (Unwanted Data) - Limited Free Features - The confusing menu system, API, and terminology **Pricing**: Free for normal usage. ### 3. Google Search Console The [Google Search Console](https://www.google.com/webmasters/tools/) is an EXTREMELY feature-rich SEO tool, and it’s, in fact, the goldmine for SEOs. **Pros** - Easy-to-use - Allows Integration with Google Ads, Analytics and other tools - Provides Domain Analysis and Insights Automatically **Cons** - Does not allow Competitor analysis - Limited Backlinking Features **Pricing:** Free for anyone with a website ### 4. Google Keyword Planner [Keyword Planner](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwimtZWekcP5AhWMOCsKHTjDBGoYABACGgJzZg&ohost=www.google.com&cid=CAESa-D2-7dmhjaouQLYPZq1B-0EfOvgvG0fOfCLrFUBpK-MseviiLehXWrvlpP7lakf_HAOwl-0fVphWaGkzFaFYr0YDfJxPqjdaHcKXYmB1J_KSy2aFsCWTZ_wmQjrhTR5jS0s7t-tDEEkvK9W&sig=AOD64_0vsthC9LUgEfww5nnnXlQbk1ldaQ&q&adurl&ved=2ahUKEwixmo-ekcP5AhUwxjgGHYbiCkkQ0Qx6BAgDEAE) helps users discover and analyze keywords to target in campaigns and get bid estimate suggestions to help you budget for Google Ads. **Pros** - Data on Keyword CPC and competition - Reliable Search volume data **Cons** - Doesn’t have a keyword SEO difficulty score - Limited long-term keywords Suggestions **Pricing:** Free ### 5. Google Trends [Google Trends](https://trends.google.com/trends/?geo=IN) is helpful in analyzing patterns in certain countries and regions. **Pros** - Useful in assessing the sentiment of events - Can work as a base of content marketing or blog strategy - Good for generalized Keyword Research **Cons** - Absence of competitor analysis - Not valid for in-depth on-page or off-page SEO **Pricing**: Free ### 6. Structured Data Testing Tool [Google’s Structured Data Testing tool](https://developers.google.com/search/docs/advanced/structured-data) is a straightforward method for verifying the quality of your data. **Pricing:** Free ### 7. Pagespeed Insights [PageSpeed Insights](https://pagespeed.web.dev/) is mainly used to check web pages’ performance. **Pros** - Offers Domain Overview - Reliable Recommendations **Cons** - No easy-to-understand docs on how to fix the issues. It’s so technical **Pricing**: Free ### 8. SEO Meta One Click Chrome Extension SEO Meta One Click Chrome Extension is used to improve on-page SEO by detecting inappropriate metadata like meta descriptions, meta titles, subheadings, and structured markup in the domain. **Pros** - Provides quick domain audits - Displays all tags and metadata - Good for technical SEO **Cons** - Not mobile friendly - Available in only extension mode **Pricing:** Free. ### 9. Dr. Link Checker Dr. Link Check is used to analyze the site’s pages and follow all the links to find the broken ones. **Pros** - Good for broken link checking **Cons** - Limited features except for broken link analysis **Pricing:** Free version allows to check up to 1500 link analyses. The paid versions range from $10 to $129/month. ### 10. Screaming Frog Screaming Frog is useful for crawling websites of all sizes. **Pros** - Fully compatible with Google’s suite of web analytics and SEO tools - Easy data exporting Crawling options - Swiftly crawls websites **Cons** - It’s not a cloud app, which means you need to download on your desktop **Pricing**: Free version allows you to crawl upto 500 URLs. The paid version costs £149 per year. ### 11. Similar Web SimilarWeb is best for businesses with multiple domains. **Pros** - Best to study visitor demographics of domain - Competitive analysis feature **Cons** - Over reporting - Absence of detailed competitor data - Paid plans are super expensive **Pricing:** Free Version available. Premium versions range from $200 to $800/month ### 12. Answer The Public Answer The Public helps to find topics to start writing about for your blog. **Pros** - Great for keyword, phrase, FAQ research and theme brainstorming - Unique and easy-to-use data visualization **Cons** - No data available for Keyword Search Volume data - Absence of Keyword Metrics (CPC, Competitors) - Expensive premium Plans **Pricing:** Free version available with limited features and Premium version starts from 200$. ### 13. MozBar Chrome Extension It’s a free downloadable Chrome extension to see your website’s key performance indicators. **Pros** - Free Mozbar - Provides quick backlink profile overview of competitor’s domain **Cons** - Limited Free Features - Expensive Premium Plans **Pricing**: Free version available and premium version costs from $14 to $33 per month. ### 14. SEOQuake Chrome Extension SEOQuake functions as an SEO checker tool, performing on-page site audits. **Pros** - Presents a plethora of information - Reliable Recommendations **Cons** - There is not enough ON-PAGE SEO information - Inaccurate keyword density features **Pricing:** It’s free ## Final Thoughts These are the top 14 of the most powerful tools that an SEO should adopt. You can start with the free options of the freemium tools to see if they are right for your conversion goals, and if one or more of them work well for you, you can always upgrade to a paid plan. You will undoubtedly find a tool that meets your needs and fits your budget, and once you do, stick with it. Whatever tool and strategy you choose, make certain that you are optimizing all of the value you can get from it. Implementation and experimentation are probably the most significant aspects of search engine optimization.