Top 9 Keyword Research Tools to Look For in 2023
9 Best Keyword Research Tools for SEO
Aug 08, 2023
Keywords – that’s what everyone thinks of at first when talking about SEO. And for good reason. Whether it’s on-page or off-page, and to some extent even in technical SEO, keywords play a crucial role.
In fact, ranking for a particular is the baseline for any SEO and content marketing strategies. But to find the appropriate keyword, you will need a keyword research tool. And with so many available in the market, it can be a daunting task to choose one.
This blog discusses the 9 best keyword research tools currently available in the market, including their key features and pricing, to help you choose the ideal tool for your SEO and content strategy.
A Quick Overview of the Keyword Research Tools
| Keyword Research Tools | Key Features | Pricing [Starts from] |
| SuiteJar | Keyword Planner, Website Auditor, Google First Page Ranker, Outdated Pages, Broken Link Checker | $9 per month |
| SEMrush | Site Audit, Competitive Analysis, Full SEO Suite, Content Marketing Toolkit | $119 per month |
| MOZ | Site Audit, Rank Tracking, Backlink Analysis, On-Page Optimization | $99 per month |
| Jaaxy | SEO Analysis, SiteRank, Niche Discovery, Keyword Lists | $49 per month |
| Ahrefs | Keyword Analysis, Site Explorer, Content Explorer, Rank Tracker, Site Audit | $99 per month |
| Soovle | Multi-Source Keyword Suggestions, Customizable Engine Selection, Speedy Autocomplete, Easy Comparison | Free |
| Keywordtool.io | Multiple Platform Support, Long-Tail Keyword Generation, Multilingual and Multi-Regional, Hashtag Suggestions | $69 per month |
| KWFinder (Mangools) | SERP Analysis, Search Volume Trends, Localized Results, Keyword Lists | $30 per month |
| QuestionDB | Keyword Search, Topic Categorization, Popularity Metrics, Export Function | $15 per month |
Best Keyword Research Tool For SEO
1. SuiteJar
SuiteJar is a comprehensive SEO and content marketing tool. It offers a suite of tools that can help you with all aspects of SEO and content. Its keyword planner not only offers the keyword volume and SEO difficulty but also the CPC and paid difficulty.
Performance marketers can choose the one that is ideal for their ad campaigns. And the keyword trend history will provide insight into whether the trend is growing or not.
The keyword planner offers keyword insight from more than 100 countries, which only a few tools are offering. All this makes SuiteJar one of the best keyword research tools available in the market.
Key Features
- First Page Ranker: Helps you rank on the first page of Google.
- Outdated Pages: Identifies the old content pieces on your website.
- Easy Web Analytics: Visualizes critical data from GA4 into a single place.
Pricing
Suitejar offers a free version and a 14-day trial for its paid plan. The pricing starts at a meager $9 per month.
2. SEMrush
SEMrush has been the fanciest and the most popular tool among marketers worldwide. It provides many SEO services and is a whale suite with many built-in tools.
You can get an overview of keywords like search volume, trends, keyword difficulty, and many more. SEMrush generates related keywords which can give you ideas for running ads. It can reveal useful information about the keyword history for running ads allowing you to make informed decisions.
Key Features
- Keyword Research: Provides exhaustive data on keyword search volume, trends, difficulty, and more.
- Competitive Analysis: Allows you to analyze your competitors’ strategies in organic and paid search.
- Full SEO Suite: Comprehensive set of SEO tools.
- Content Marketing Toolkit: Helps you create SEO-friendly content.
Pricing
You can avail of a seven-day free trial, after which your billing would be:
- $119.95/month for the Pro plan
- $229.95/month for the Guru plan
- $449.95/month for the Business plan.
3. Moz Keyword Explorer
Moz’s keyword research tool, Keyword Explorer, offers a wealth of features. It provides keyword suggestions, SERP analysis, and SEO metrics.
Key Features
- Site Audit: Identifies and fixes SEO issues.
- Rank Tracking: Monitors keyword rankings over time.
- Backlink Analysis: Delivers insights into backlinks.
- On-Page Optimization: Provides recommendations to optimize individual web pages.
Pricing
The tool offers a free version with limited features and a free trial for its paid plans. The basic pricing starts from $99 per month.
4. Jaaxy
Jaaxy is a keyword research tool built by affiliate marketers for affiliate marketers. This tool provides insight into billions of keywords accurately on traffic and competition.
Key Features
- SEO Analysis: Offers detailed SEO metrics.
- SiteRank: Monitors and tracks keyword ranking.
- Niche Discovery: Helps users find profitable niches.
- Keyword Lists: Lets users manage lists of their favorite keywords.
Pricing
Jaaxy provides a free Starter plan and their paid plans start from $49 per month.
5. Ahrefs
Ahrefs is popular among SEO analysts. It provides basic metrics for keywords and insights on billions of keywords across different regions.
Key Features
- Site Explorer: In-depth look at organic search traffic and backlinks.
- Content Explorer: Discover popular content for any topic.
- Rank Tracker: Monitors website rankings for specific keywords.
- Site Audit: Analyzes a website’s on-page SEO performance.
Pricing
The basic pricing plan is Lite and is available at $99 per month.
6. Soovle
Soovle is an instant keyword explorer that provides insights for different and local search engines. This tool is easy to use.
Key Features
- Multi-Source Keyword Suggestions: Gives keyword suggestions.
- Customizable Engine Selection: Select search engines to display suggestions.
- Speedy Autocomplete: Fast suggestions as you type.
- Easy Comparison: Compares keyword suggestions.
Pricing
You can enjoy full access to Soovle for free.
7. Keywordtool.io
Keywordtool.io is a popular SEO keyword research tool generating thousands of long-tail keyword ideas.
Key Features
- Multiple Platform Support: Generates keywords for various platforms.
- Long-Tail Keyword Generation: Provides less competitive long-tail keywords.
- Keyword Questions: Generates question-based keywords.
- Multilingual Support: Supports multiple languages and regions.
Pricing
The basic subscription plan starts at $69 per month.
8. KWFinder (Mangools)
KWFinder specializes in finding long-tail keywords with low SEO difficulty.
Key Features
- SERP Analysis: Detailed look at the SERP for each keyword.
- Search Volume Trends: Historical trends for keyword search volume.
- Localized Results: Keyword data for specific locations.
- Keyword Lists: Create and manage lists of keywords.
Pricing
The basic pricing plan for KWFinder starts at $29 per month.
9. QuestionDB
QuestionDB is a keyword research tool for generating keywords based on search queries.
Key Features
- Keyword Search: Search for specific keywords.
- Topic Categorization: Sorts questions into categories.
- Popularity Metrics: Indicates question popularity.
- Export Function: Allows users to export selected questions.
Pricing
The basic plan is free. The Pro plan is available at $15/month and the Agency plan at $50/month.
Conclusion
Keyword research is proven to be the cornerstone of any SEO strategies and it is vital that you select the right one. The list of tools discussed offers various functionalities for keyword research. Ensure that the pricing is within your budget and that it offers additional features you may need.